Organic Agriculture

Organic Agriculture Key Partners The key partners of the company include retailers (supermarkets), suppliers of farm inputs, and consultants. The reasons for collaborating with retailers include the following. First, it will enable the company to achieve economies of scale in distribution. Established retailers such as supermarkets have branches in all parts of the country, which will enable the company to reach a large number of customers at a low cost.Advertising We will write a custom research paper sample on Organic Agriculture Business Model Canvas specifically for you for only $16.05 $11/page Learn More Second, the partnership will enable the company to acquire the customers of its partners.1 For instance, customers who purchase consumer goods in supermarkets are also likely to buy organic foodstuffs during their routine shopping activities. This will facilitate quick market penetration. Finally, the partnership will reduce the risk of overtrading.2 Since the company has limited funds, it will lack adequate working capital if it invests in establishing its own retail outlets in the first two years. This risk will be prevented by collaborating with independent distributors (retailers). Collaborating with consultants who have expertise and experience in organic agriculture will help in eliminating uncertainties when making production decisions. The consultants will assist the farm manager to select the best farming methods in order to achieve the desired production level and product quality. Developing long-term partnerships with suppliers will enable the company to benefit from reliable access to farm inputs. This will help in preventing interruption of the production calendar, which may occur due to limited availability of key inputs such as seeds. Key Suppliers The main suppliers of the business will include landowners, manufacturers of farm inputs, and the Municipality of Abu Dhabi. The business will have to establish long-term relationships with landowners in order to access adequate land for its farming activities. The Municipality of Abu Dhabi will be the main supplier of water for irrigation. The municipality is a key supplier because access to water will determine the farm’s output level. The municipality has a high bargaining power since there are no substitute sources of water for farming in Abu Dhabi.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this regard, the company will focus on water conservation in order to avoid shortages. It will also endeavor to pay its water bills in time in order to avoid disconnections. The products of suppliers of farm inputs will determine the quality of the organic foodstuffs that will be produced by the company. Therefore, farm inputs will be purchased from suppliers who differentiate their products by using organic raw materials to manufacture key supplies s uch as pesticides and fertilizers. This strategy will enable the company to use the right farm inputs in order to obtain the best results.3 Key Resources from Partners The most important resources that will be obtained from partners include production/ farming technology, land, farm inputs, and distribution services. Effective farming technology is a major determinant of success in organic farming, especially, in Abu Dhabi where natural resources such as land and water are scarce. Thus, the company will collaborate with consultants and independent research institutions to acquire the best organic farming technologies. The company will only be able to achieve its production objectives if it can access fertile land in Abu Dhabi. However, access to land is likely to be a challenge in future due to the expected increase in urbanization and industrialization. As the demand for land increase, the cost of leasing or purchasing it will rise significantly. Thus, the company will focus on pur chasing land in the medium term to avoid the expected increase in lease fee in the long-term. Key Activities Performed by Partners Consultants will provide technical advice to the company concerning the farming methods that it should adopt to achieve its business objectives. This will include provision of services such as testing soil and water quality.Advertising We will write a custom research paper sample on Organic Agriculture Business Model Canvas specifically for you for only $16.05 $11/page Learn More The consultants will also lead the company’s research and development projects. They will conduct periodic research activities on behalf of the company to facilitate innovation. The outcome of the research activities will be used to improve the company’s farming activities. The key responsibility of retailers will be to distribute the company’s organic foodstuffs. This will involve selling the products directly to customers. They w ill also collaborate with the company’s sales team to conduct marketing activities such as merchandising. The retailers will collect valuable feedback from customers through their sales and marketing systems. The feedback will enable the company to understand customers’ tastes and preferences. Suppliers will provide the materials and equipment that will be needed to produce organic foodstuffs. These include seeds, fertilizers, pesticides, greenhouses, and irrigation equipment. The suppliers will be responsible for installing and maintaining key resources such as greenhouses and irrigation equipment to avoid failure. Figure 1 and 2 show the type of greenhouse and drip irrigation equipment that will be used for farming. The company will also collaborate with certain suppliers to produce differentiated farm inputs. For instance, it will collaborate with producers of seeds to develop seedlings that suit its quality standards and farming needs. Figure 1: Greenhouse Advertis ing Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 2: Irrigation equipment Key Activities Value Proposition The company’s value proposition is to produce and sell high quality organic foodstuffs in Abu Dhabi and other parts of the UAE. Delivering this value proposition requires the following activities. To begin with, the company will be directly involved in organic farming. This will involve producing a variety of organic fruits and vegetables. In the long-term (the next ten years), the company will diversify its brand portfolio by processing and distributing fresh fruit juice. Sourcing and procurement of various supplies will be required to create the value proposition. The company will source the best seeds in order to produce organic foodstuffs with high nutritional value. Once the company begins to process fresh fruit juices, it will collaborate with other producers of organic foodstuffs to obtain adequate supply of fruits. This will help in scaling up production to cater for increased demand for fruit juices. Th e company will also establish training and capacity building programs to improve its employees’ ability to focus on best practices in organic farming. The training programs will target the farm workers. Specifically, on-the-job training and off-the-job training programs will be provided to workers to improve their skills and knowledge in organic farming.4 In the long-term, the company will extend the training programs to its employees who will be involved in manufacturing fresh juices. In this case, the objective of the training programs will be to promote product and process innovation. Distribution Supermarkets will be the main distribution channel through which the company’s products will be sold in the short-term. In the medium term, the company will establish its own retail outlets to supplement the sales from supermarkets. Distributing the products through these channels will require the following activities. The first activity will be to build a network of retai lers to distribute the products. The company will use selective distribution to reach its target customers. Selective distribution involves using several but not all outlets that are available in a given geographical area to reach customers.5 In this regard, the company will collaborate with retailers who are known for quality, affordability, and reliability to maintain a consistent brand image. The main advantage of using selective distribution is that it will enable the company to select the best performing retailers, thereby avoiding the risk of wasting scarce resources in developing non-performing distributors. Selective distribution is also appropriate because consumers of organic foodstuffs often shop around to find the best products from reliable retailers. Supply chain management is the second activity that will be required to distribute the products. The supply chain activities that will be performed are summarized in figure 3. Figure 3: Supply chain activities The first s upply chain activity will be to procure the best farm inputs from reputable suppliers. The next step will involve using the farm inputs to produce various organic fruits and vegetables. After harvesting, the fruits and vegetables will be transported to the company’s warehouse where they will be cleaned and packaged according to retailers’ requirements. From the warehouse, the company will transport the products directly to retail outlets where they will be sold to customers. The company will focus on reducing the time required to transport the fruits and vegetables from the farm to the retailers to preserve their freshness and natural tastes. The company will maintain long-term relationships with members of the supply chain to ensure effective production and distribution of its products.6 Coordination of the supply chain activities will be done by the company using business-to-business e-commerce platforms. This will help in reducing the cost of managing the supply cha in. Customer Relationships The company will use the social media to build relationships with customers (consumers of organic food). Specifically, it will use Facebook, Google+, and Twitter to engage the customers in conversations about its products. The aim of the conversations will be to provide vital information to customers such as the stores where the products will be sold and the health benefits of consuming them. The company will also participate in events such as agricultural trade fairs and seminars to build strong relationships with consumers of organic foodstuffs. Revenue Streams The company’s main source of revenue will be production and distribution of organic fruits and vegetables. The main activity that will be required in this revenue stream will be obtaining as many sales orders as possible from retailers. In order to secure large orders, the company will negotiate for adequate floor space in the retail outlets to boost sales. The company will also use its mar keting communication mix to promote sales through the retail channel. Specifically, it will use advertising, merchandising, and loyalty programs to motivate potential customers to purchase its products. As sales increase in the retail outlets, the company will receive large orders. This will improve the chances of achieving the revenue and profitability targets that have been set for the short and medium term. Key Resources Value Proposition The key resources that are required to deliver the company’s value proposition include the following. First, adequate human resources will be required. Specifically, the company will require cheap and reliable supply of labor to produce organic foodstuffs. The farm workers will require adequate skills and knowledge on various farming activities such as planting and controlling pests in order to create value to the company. Generally, access to cheap labor will reduce the cost of production. The resulting cost savings will be used to suppo rt innovation initiatives to improve product quality. In addition, the savings will enable the company to sell its products at a competitive price in order to overcome competition. Second, financial resources will be required to deliver the desired value proposition. Organic agriculture is capital intensive because it is based on advanced farming technologies.7 For instance, the company will require adequate funds to install and run an effective irrigation system. It will also have to purchase and use greenhouses to protect the crops from adverse weather conditions such as very high temperatures and strong wind. Moreover, the company will have to finance research activities in order to produce crops whose qualities meet the expectations of consumers. In this regard, the company will raise capital from different sources to meet its cash requirements. In the short and medium-term, the company will depend on the capital contributed by its owners and retained earnings to finance its act ivities. It will also obtain credit from local commercial banks to supplement its internal sources of funds. In the long-term, the company will raise venture capital to finance expansion activities such as extending its product line and joining new markets. Third, the company will require intellectual capital to deliver its value proposition. Intellectual capital refers to the information and knowledge resources that can be employed to improve profits, acquire new clients, develop new products, and reduce operating costs. The knowledge and information that will be required to produce and market the company’s products will be obtained from internal and external sources. The company’s employees will be the main internal source of information and knowledge. The employees’ expertise in organic farming will be leveraged through staff development and training programs. Consultants and independent research partners will be the main external sources of information and k nowledge. They will use their expertise and experience to advise the company on the best farming practices that it has to adopt to deliver its value proposition. Distribution Channels The main resources that will be required to distribute the products include employees with the right skill set in sales and marketing, as well as, physical assets such as delivery trucks and sales premises. Talented employees will be required to assist customers at the retail outlets to boost sales. In addition, the marketing team will require adequate knowledge of the market in order to develop the right marketing strategies. Although the company will hire employees with expertise in sales and marketing, it will also focus on developing talent internally to improve the effectiveness of its distribution system. Customer Relationships Market intelligence is the main resource that will be required to develop relationships with consumers of organic foodstuffs. The company will also need an effective custo mer relationship management (CRM) system to develop strong relationships with the retailers. Market intelligence refers to external data or information that shed light on market dynamics such as changes in customers’ tastes and preferences.8 Market intelligence will be obtained through marketing research, which will be conducted biannually. The results of the marketing research will help in building relationships with consumers by providing information that will facilitate product development. The company will use an online CRM system to improve its relationship with retailers. The system will capture vital information such as the types of products that the retailers prefer to stock, payment history, and the size of orders made by various retailers. This information will help in understanding the needs of the retailers. As a result, the company will be able to address the retailers’ needs in time in order to improve its relationship with them. Value Proposition The com pany’s value proposition will focus on three areas namely, risk reduction, affordability, and cost reduction. The company will help consumers to reduce the negative health effects of eating processed foods, inorganic vegetables, and genetically modified foodstuffs. Empirical studies indicate that these foodstuffs cause diseases such as cancer, obesity, and diabetes. In the UAE, the prevalence of lifestyle diseases such as obesity and diabetes is very high. The diseases account for nearly 20% of the deaths in the country every year.9 Scientists have proved that organic foodstuffs help in preventing diseases such as cancer, obesity, and diabetes. It is against this backdrop that the company will focus on producing organic foodstuffs with high nutritional value to enable the residents of the UAE to maintain healthy lifestyles. Figure 4 shows the organic vegetables (tomatoes) that will be produced. Figure 4: Organic tomatoes The company will also help consumers to eliminate the risk of eating substandard or contaminated foods. In order to achieve this objective, the company will endeavor to meet all the quality standards that have been set by Abu Dhabi Food Control Authority. It will also strive to meet international quality standards that are used in the global food industry. These include Global G.A.P certification, organic product certification, and ISO certification.10 Achieving these certifications means that the company will have to comply with high food quality standards. As a result, it will supply safe foodstuffs that consumers can trust. Affordability is one of the major factors that determine access to organic foodstuffs in the UAE. Organic foodstuffs are often expensive in the country due to high importation and production costs. The company will create value to customers by adopting low cost production technologies to reduce the prices of organic food in the UAE. In addition, the company will eliminate importation costs by producing organic fo od within the country. The resulting reduction in retail prices will enable many customers to afford organic foods. The company will also create value to retailers by reducing the costs that they would incur to source high quality organic foodstuffs. The cost of producing and delivering the products at the retailers’ premises will be borne by the company. Moreover, the retailers will not incur additional monthly costs since they will be using their existing employees and floor space to sell the products. The cost savings coupled with increased revenue will improve the retailers’ profits. Customers’ Problems The company’s main objective will be to address consumers’ health needs. Apart from addressing this need through production of organic foods, the company will integrate the ‘healthy living’ campaign in its marketing programs. One of the factors that explain the low consumption rate of organic foodstuffs is lack of adequate informati on concerning their health benefits.11 The company will bridge the knowledge gap by using public relation initiatives such as press release to educate the residents of the UAE on the importance of eating organic foods. The company will also collaborate with non-governmental organizations (NGOs) that promote healthy living to provide public education on the health benefits of organic foods. As the public becomes more informed, the consumption of organic food will increase. This will reduce the prevalence of lifestyle diseases while improving the company’s revenues. Products The company targets three market segments. These include the working class, the affluent, and individuals who are already suffering from chronic lifestyle illnesses. The working class and individuals who are suffering from lifestyle diseases have similar needs. In particular, people who are working are interested in preventing the diseases that they are likely to acquire due to their sedentary lifestyles. S imilarly, those who have already acquired lifestyle diseases are interested in healthy living to prolong their lifespan.12 In this regard, the company will serve the two market segments by supplying organic fruits and vegetables with high nutritional value. The same products will be supplied in the affluent market segment where consumption of high quality organic foods is the norm. However, the affluent will benefit from additional services such as ability to make large purchases directly from the farm. In this case, the products will be delivered directly to the consumer’s premise. These personalized services will enable the company to charge premium prices in the affluent market segment to improve its profits. Customer Needs The company will satisfy the following needs in the market. In the consumer market, the company will address the customers’ need for newness and accessibility. The residents of the UAE need to break away from the tradition of eating imported inor ganic foods that are often contaminated and have low nutritional value. The company will enable consumers to access fresh in-season fruits and vegetables to meet their dietary needs. In the affluent market segment, supplying high quality fruits and vegetables will enable customers to express their social status. Specifically, the high product quality will create an aura of luxury, which the affluent need to maintain their social status.13 Customers who are working have little time to spend on shopping for their groceries. Thus, they need to purchase their groceries in convenient places to save time. The company will address this need by collaborating with retailers whose outlets are located in strategic places within the central business districts of urban areas. This will help customers to access the products easily. The company will also use retailers’ online sales platforms to sell its products. Online shopping solutions will enable busy customers to purchase the organic f ruits and vegetables without visiting physical stores. The retailers’ main need is to access reliable supply of high quality organic foods. In order to address this need, the company will employ big data analytics to study consumers’ purchasing behavior. This strategy will enable the company to predict the types and quality of products that customers are likely to purchase in specific geographical areas. A clear understanding of purchasing patterns will help in ensuring effective capacity planning. As a result, the company will be able to supply adequate products to satisfy retailers’ sales needs. Generally, a reliable supply will enable retailers to retain their customers and to improve their revenues. Customer Relationships Expected Relationships Consumers of organic foods expect personal assistance within the retail stores. Customers often need adequate product information before making a purchase decision. For instance, new customers would want to access inf ormation on issues such as the products’ origin, their quality, and their prices. Customers normally expect to find this information from sales personnel within the supermarkets. In addition, customers need assistance with purchasing activities such as weighing the fruits and vegetables or selecting the right products. Old customers and expats who are not able to understand Arabic are likely to seek assistance from sales personnel who can speak in English. By contrast, young and well-informed customers expect self-service in supermarkets. They expect the retailer to display a wide variety of products on the shelves so that they can make appropriate choices. Retailers, on the other hand, expect automated services. They expect to maintain their relationship with the company using e-commerce business-to-business platforms. This will enable them to access automatic services such as placing orders, making inquiries about product availability, and making their payments. Retailers p refer e-commerce systems because they reduce operating cost and improve communication among trading partners. Retailers also expect to maintain a close relationship with a dedicated personal assistance. They expect the company to assign one contact person who will be responsible for handling their inquiries and managing their accounts. Established Relationships The company has made provisions for both self-service and personal assistance to improve its relationship with the consumers. The sales area will have at least two sales associates to assist the customers with the purchase process. The associates will provide all the information that customers need to make purchase decisions. They will also assist with activities such as product selection. The company will also collaborate with the retailers to design the sales floor in a manner that promotes self-service. This will include creating enough space between shelves to facilitate movement. The company’s merchandisers will e nsure that the products are displayed in an attractive manner and vital information such as prices and product descriptions are clearly indicated as shown in figure 5. These initiatives will enable customers to shop without seeking assistance. Figure 5: Sales floor Since the company will be using online supply chain management (SCM) and CRM systems, the retailers will be able to access automatic services. The online SCM system will handle activities such as placing orders, sharing transaction information, and making payments. The online CRM system, on the other hand, will be used to handle retailers’ inquiries by providing the information that they need to sell the products. A dedicated accounts manager will be hired to maintain strong relationships with the retailers. The accounts manager will address the needs of the retailers such as ensuring timely processing of orders and delivery of products. Cost of the Relationships Automatic and self-service will require high initia l capital to build the infrastructure. For instance, the company will have to hire an IT company to create and install an effective e-commerce system. Similarly, redesigning the sales floor to facilitate self-service might require a substantial amount of money. However, providing automatic and self-service will be cheap in the long-run since the company will not incur additional costs to deliver them.14 Maintaining relationships with customers through dedicated personnel is likely to be expensive in the short-run when sales are expected to be low. For instance, the company will have to pay the accounts manager on a monthly basis. However, the expected increase in sales in the medium term and long-term will justify the cost of providing personalized services to consumers and retailers. Channels Customers expect to be reached through a variety of media platforms that are easy to access. In addition, they expect the company to distribute its products through distribution channels that are easy to access. Thus, the company will reach the customers in the following ways. To begin with, it will create awareness about its products through advertising. The adverts will be aired on popular TV and radio channels. Moreover, the adverts will be posted on popular magazines and newspapers to reach as many customers as possible. Given the high penetration rate of smartphones and computers in the UAE, the company will also use the social media to create awareness about its products. The company will assist customers to evaluate its value proposition by requesting them to fill out feedback forms that will be available at the retail outlets. Customer complaints forms and suggestion boxes will also be available at the retail outlets to enable customers to convey their concerns to the company. Customers will also have the opportunity to raise their concerns about the products through online communication channels such as email. Consumers will have the opportunity to purchase the products through three channels. These include select supermarkets, the company’s retail outlets, and retailers’ online stores. The main objective of using the three channels is to increase brand visibility. Specifically, it will enable as many customers as possible to access the products. For instance, large supermarkets can reach customers in nearly all parts of the country. Direct deliveries will be made to customers who will make online purchases. The distribution channels will be integrated both vertically and horizontally. Vertical integration will be achieved after the company establishes its own retail outlets to sell its products directly to the customers. Horizontal integration will be achieved through cooperation with independent retailers to sell to customers. The main advantage of vertical integration is that it will enable the company to have more control over its products. It will enable the company’s sales executives to use their vast product kno wledge to provide excellent customer service. Vertical integration will also enable the company to eliminate the costs associated with using third party distribution channels. For example, the company will not have to share its revenue with the retailers if it has its own distribution system. As a result, the company will make high profits. Horizontal integration, on the other hand, will enable the company to save the cost of establishing a nationwide distribution system. This will prevent liquid constraints that the company might face in the short-run. Customer Segments Selected Segments The company will focus on creating value for the mass market, which has a huge sales potential due to its large size. Undoubtedly, every person in the UAE is interested in high quality foodstuffs. This means that revenues can be maximized by targeting all customers who are able to afford organic fruits and vegetables. The mass market consists of the individuals who will be purchasing the companyâ⠂¬â„¢s products for personal consumption. The working class and people who are interested in healthy living will be considered as part of the mass market. The company will also serve the niche market to improve its profitability. The niche market consists of the affluent, as well as, fine restaurants and hotels. In the last decade, hotels and restaurants in the UAE have embarked on serving organic foods to demonstrate their commitment to sustainability by promoting organic agriculture. The hotel and restaurant market segment is expected to grow in future as economic performance of the country improves. The company intends to take advantage of this growth by producing organic fruits and vegetables for the hotel and restaurant industry. Most Important Segment The mass market will be the most important segment, which the company expects to be its main source of revenue. This perspective is based on the fact that household expenditure on groceries tend to be stable throughout the year. Households are not likely to reduce their expenditure on food unless the economy suffers a shock that has negative effects on consumption in the private sector.15 In this regard, the company expects a steady growth in sales in the mass market. The niche market, on the other hand, is characterized by fluctuations in demand. Sales are high during the summer and holiday seasons when individuals and families prefer to eat in restaurants and hotels rather than their homes. Sales are also high during events such as the Dubai Shopping Festival and trade fairs that attract visitors from other countries. However, sales decline significantly during the winter when families prefer to remain indoors. Nonetheless, hotels and restaurants are important customers because of their ability to make large purchases. They are also willing to pay premium prices to access high quality organic fruits and vegetables. Revenue Streams Customers in the food industry are willing to pay for freshness, high nutri tional value, and high hygiene standards. Currently, customers are only paying for convenience due to the limited supply of organic foods that meet their expectations. Specifically, customers are forced to purchase the foodstuffs that are available in the market irrespective of their quality standards due to lack of substitutes. Since customers are willing to pay for high quality, the company will focus on selling organic fruits and vegetables as its main revenue stream. Nearly, 90% of the company’s revenue will be attributed to product sales due to limited investment in alternative businesses. The company has strategically chosen to focus on product sales since producing organic fruits and vegetables is its core competence. The company will focus on serving markets in different geographical areas in order to avoid the losses that it would make by serving only one market. Product sales will be based on dynamic pricing. This pricing strategy involves setting prices according t o market conditions. For instance, during high demand seasons the company will increase its prices to ration the limited supply of its products. However, it will reduce the prices during the low demand seasons to attract and retain customers. Dynamic pricing will enable the company to achieve its marketing objectives. For instance, price reductions will facilitate expansion of the market share. Apart from product sales, the company will generate revenues through asset sale and leasing. Idle assets will be sold so that the company can use the proceeds to finance key business processes such as product development and marketing. The assets will be sold through negotiations to enable the company to obtain the best deal. The company will also lease farm equipment and land when they are not in use. The lease fee will improve the company’s returns on assets. Fixed pricing will be used to lease the assets. In particular, the lessee will pay a predetermined price that will not be chan ged during the lease period. Cost Structure The business model will be cost driven because organic farming is associated with significant fixed and variable costs. The fixed costs will include the salaries of farm workers, consultancy fee, warehousing, and lease fee. The company has to achieve economies of scale in production in order to reduce the negative impact of the fixed costs on its profits. The variable costs include expenditure on farm inputs, water for irrigation, electricity, marketing, and transportation. The most important fixed costs include lease fee, constancy fee, and salaries. The company has to pay lease fee in order to access adequate land for farming and premises to sell its products. Similarly, it has to pay the workers to perform various farming activities such as planting and nurturing the crops. Consultancy fee is also important since the company will require external expertise to improve its productivity. Nearly all variable costs are important. The company has to purchase farm inputs and spend on marketing and transportation in order to deliver its value proposition. Land is the most expensive key resource. The company will spend at least AED 250,000 annually to lease five acres of land in Abu Dhabi. The high lease fee is attributed to the ever-increasing demand for land in the country. Greenhouses are also very expensive. At least AED 78,516 will be required to purchase three greenhouses in the first year. However, expenditure on greenhouses is expected to reduce in the medium-term. This expectation is based on the fact that new greenhouses can be used effectively for up to four years.16 Increased competition among suppliers is likely to reduce the cost of greenhouses in future. Farm inputs are also key resources that are very expensive. The annual expenditure on farm inputs is expected to average AED 45,000. Inadequate food supply in the global market will increase the prices of farm inputs as farmers focus on increasing their prod uctivity. Irrigating the farmland will be the most expensive activity. At least AED 65,000 will be spent annually on irrigation. The high cost is attributed to the water shortage in Abu Dhabi. The Municipality of Abu Dhabi charges high prices to discourage wastage of water. Marketing is another expensive activity that the company will have to invest in to reach its customers. Marketing cost is expected to average AED 32,000 in the first three years. The expected improvement in economic growth will boost business activities, thereby increasing demand for advertising services. This will increase the cost of advertising in the medium-term. In sum, the high fixed and operating costs call for implementation of effective cost reduction measures. Some of the measures that the company will implement to reduce costs include recycling wastewater and using cheap digital marketing platforms such as the social media. Bulk purchases will enable the company to reduce the cost of acquiring farm inp uts. In addition, optimizing the production capacity will help in achieving economies of scale, which in turn will reduce the overall cost of production. Bibliography Al-Awadhi K J Taylor, ‘Food safety challenges and initiatives in the Dubai hospitality industry’, Worldwide Hospitality and Tourism Themes, vol. 3, no. 5, 2011, pp. 443-449. Brun A C Castelli, ‘The nature of luxury: A consumer perspective’, International Journal of retail and Distribution Management, vol. 41, no. 11, 2013, pp. 823-847. Cahill S D Powell, ‘Coverage of organic agriculture in North America newspapers: Media linking food safety, the environment, human health, and organic agriculture’, British Food Journal, vol. 112, no. 7, 2010, pp. 710-722. Cant M W Strydom, Marketing management, McGraw-Hill, New York, 2009. Drummond G R Ashford, Strategic marketing, Oxford University Press, London, 2010. Fossel P, Organic farming, Palgrave, London, 2007. Frasha C, Organic farmi ng: The ecological system, McGraw-Hill, New York, 2009 Grewel D M Levy, Marketing, McGraw-Hill, New York, 2011. Huylenbroek G J Aertsens, ‘The added value of organic farming for environment and health: facts and consumer perceptions’, British Food Journal, vol. 111, no. 10, 2009, pp. 340-350. Kafetzopoulos D E Psomas, ‘Quality systems and competitive performance of food companies’, International Journal of Benchmarking, vol. 20, no. 4, 2013, pp. 463-483. Kazmi S, Marketing management, Sage, London, 2007, p. 56. Mohammed L V Sahay, ‘Supply chain partners’ trust building progress through risk evaluation: the perspectives of UAE packaged food industry’, International Journal of Supply Chain Management, vol. 14, no. 4, 2009, pp. 280-290. Musaiger A B Bener, ‘Lifestyle factors associated with obesity among male university students in the United Arab Emirates’, Nutrition and Food Science, vol. 33, no. 4, 2013, pp. 145-147. Jo n N, Profitable organic farming, Routledge, New York, 2008. Tung S Y Chen, ‘Attitudinal inconsistency towards organic food in relation to purchasing intention and behavior’, British Food Journal, vol. 114, no. 7, 2012, pp. 997-1015. Footnotes 1D Grewel M Levy, Marketing, McGraw-Hill, New York, 2011. 2S Kazmi, Marketing management, Sage, London, 2007, p. 56. 3P Fossel, Organic farming, Palgrave, London, 2007. 4M Cant W Strydom, Marketing management, McGraw-Hill, New York, 2009. 5G Drummond R Ashford, Strategic marketing, Oxford University Press, London, 2010. 6L Mohammed V Sahay, ‘Supply chain partners’ trust building progress through risk evaluation: the perspectives of UAE packaged food industry’, International Journal of Supply Chain Management, vol. 14, no. 4, 2009, pp. 280-290. 7N Jon, Profitable organic farming, Routledge, New York, 2008. 8S Cahill D Powell, ‘Coverage of organic agriculture in North America newspapers: Media linking food safety, the environment, human health, and organic agriculture’, British Food Journal, vol. 112, no. 7, 2010, pp. 710-722. 9A Musaiger B Bener, ‘Lifestyle factors associated with obesity among male university students in the United Arab Emirates’, Nutrition and Food Science, vol. 33, no. 4, 2013, pp. 145-147. 10D Kafetzopoulos E Psomas, ‘Quality systems and competitive performance of food companies’, International Journal of Benchmarking, vol. 20, no. 4, 2013, pp. 463-483. 11G Huylenbroek J Aertsens, ‘The added value of organic farming for environment and health: facts and consumer perceptions’, British Food Journal, vol. 111, no. 10, 2009, pp. 340-350. 12S Tung Y Chen, ‘Attitudinal inconsistency towards organic food in relation to purchasing intention and behavior’, British Food Journal, vol. 114, no. 7, 2012, pp. 997-1015. 13A Brun C Castelli, ‘The nature of luxury: A consumer perspective’, Internati onal Journal of retail and Distribution Management, vol. 41, no. 11, 2013, pp. 823-847. 14Kazmi, p. 78. 15K Al-Awadhi J Taylor, ‘Food safety challenges and initiatives in the Dubai hospitality industry’, Worldwide Hospitality and Tourism Themes, vol. 3, no. 5, 2011, pp. 443-449. 16C Frasha, Organic farming: The ecological system, McGraw-Hill, New York, 2009

Completing an Argumentative Essay on Pros and Cons of Abortions

Completing an Argumentative Essay on Pros and Cons of Abortions Completing an Argumentative Essay on Pros and Cons of Abortions There are many topics, which stir interest of the public and can rise hot discussions not depending where it takes place: in a class, among friends or during presidential debates. One of them is whether abortion is legal, so many professors decide to assign an argumentative essay on this complex subject. Some people think that abortion may be called a murder and it should be prohibited by all the authorities. On the other hand, some supporters believe that parents have a right to decide until the baby is born. That is why such a debatable issue is a perfect topic for a discussion. You may think that discussing such topics may be an impossible task but let us assure you that knowing all the aspects and tips it is quite achievable! How to start an essay on abortion One of the biggest challenges you have, when writing an argumentative essay is that you need to put aside all your emotions and concentrate on the facts. Of course, you may have your personal opinion on abortions but before starting an essay, you need to leave aside emotions and prejudice to give objective information on the matter. At first, you may find it very difficult to follow the facts, when sticking to your personal beliefs. But with time and practice, it will be easier for you to put aside all the emotions and stay true to the formality and facts. All the arguments in your essay should be backed with credible information, philosophical support and academic argumentations. That is why you should always start with a research on the topic. How a perfect research looks like The biggest challenge of making a research is that you will have to face information, which may be not as credible as you wished. In most of the times, looking for such data online, you will find websites with false data and it will only do you harm. That is why, if you want to complete a thoughtful argumentative essay on abortion, you need to use only credible sources and materials, which you find in various books, philosophical papers and scientific researches. How to complete ‘pros and cons’ essays The style and the structure of your paper may greatly depend on whether you want to support pro-life or pro-choice beliefs, so first you need to make sure which side you are going to highlight. Here are the main things you need to consider: Make sure the reader understands what side you are one. It doesn’t mean that you need to provide your personal opinion on the matter but it is important to concentrate on a certain side of the topic, even if you choose to take the middle road; Always research the reasons of both sides to make sure you clearly understand the subject. For example, those, who stand on a pro-life position, claim that a fetus of only ten weeks old already has arms, legs and looks like a human being. On contrary, pro-choice activists discuss whether a fetus can be called a person; When you complete a research paper on abortion, always study the arguments of the opposition, as you will be able to fight back and prepare facts to support your point of views; When completing an argumentative essay on abortion or any other controversial topic, always rely on facts and complete a thorough research, providing all the details in a scientific and objective way. Following this rule will help you to avoid misunderstanding and obtain high grades. Hopefully, these simple rules will help you to write an essay on abortion and avoid all the difficulties any argumentative essay may bring.

Marketing Communitations Paper Essay Example | Topics and Well Written Essays - 750 words

Marketing Communitations Paper - Essay Example In essence, marketing communication is among the most basic aspects in enterprise interactions, yet the most challenging to state. Technically, it may imply anything, which the marketing sector generates to meet prospects and clients, regardless of if the mode used is the sales brochure, press release, or advertisement (Luxenberg 27). Marketing interactions is largely concentrated on developing items, as desired, to assist develop brand awareness, create hints, raise Web site traffic, pulled shoppers, and attain other goals associated to improving products and services. To finish their multiple projects as well as campaigns, marketing communications coordinators usually work with representatives, freelancers, and design organizations to alongside their in-house employees. For centuries, Sushi in Japan has turned to be significantly common in Western world (Karimi). Currently, Sushi targets everyone young to old as it offers both a bar and restaurant services of separate but adjacent buildings. Regardless of usual reaction of disgust at the likelihood of consuming uncooked fish, Sushi is just a meek and pleasant meal, which may just be liked by its target audience that include children, adults vegetarians, as well as the exceedingly squeamish. Sushi is a remarkably heal dish mainly fish, rice, and vegetables since it has to often be made with fresh ingredients. This is not just for consumer’s safety but also to enhance its flavor that is improved using ginger, soya sauce, and wasabi. For the Sushi encounters, it may be linked to the NBC Bay Area City where at Silicon Valley’s worldwide accessibility and impressive slams at AT&T park just offers the best (Karimi). The Bay Area City is greater than a region – it is the way people participate and where brand belongs. Just like Sushi meal, NBC Bay Area links locals with individuals, events, and places that concern them. The city boost of its events that attract people from across the world, ther efore, collaborating with healthy fast-serve sushi provides them with essential events, content, and characteristics making the joint a center of conversation. Such a marketing strategy of associating with other renowned companies ensures steadiness and proven growth throughout (Clow& Baack 6). Sushi has made the lead in mainstream dining, currently accessible in multiple of buffets alongside grocery stores. The major designated market areas (DMAs) for the clients, therefore, are at major joints in town like NBC Bay Area City. by making the major towns DMAs, they will get support since the NBC Bay Area provisions generate creative prospects for their brand. The town involves their worth regional audience with schedules such as â€Å"Class action,† evaluating public learning matters, or â€Å"Press† at this DMA, technology show and association blog attract even the hardcore individuals. These selected DMAs for Sushi also takes advantage of the 2011 Giants strategies, th at opens even more opportunities since such events are attended regularly and in different places. Once the brand has been identified, people will just be placing orders and Sushi restaurant will grow steadily (Clow& Baack 7). On the other hand, United States census forecast indicates modern trends of growth nationwide. The nation is modifying, which also leads to changes in people’

Corporate Criminals Essay Example | Topics and Well Written Essays - 250 words

Corporate Criminals - Essay Example The problem is that the justice system is terribly unfair from the beginning. The reason people get upset about corporate executives is because they are always associated with lots of money. This makes the American public angry because someone without money cannot have the same privilege as someone who is wealthy. According to Cray, these corporate executives have partnerships with the department of Justice that says they will not be prosecuted as long as they say who started the process inside the corporation. This creates a very sneaky way for executives to side step their own issues. It is important to note that some corporate executives are prosecuted more than others. As an example, Martha Stewart went to jail for her insider training deals. She was a celebrity and many people took issue with her because she was wealthy and white. She served her time, helped the female inmates by writing a book for them and came out of it unscathed by most peoples standards. However, somewhere in the soul of Martha she had to deal with people physically hurting her and she had to deal with being behind bars for a period of time. She spent the time and saw what it was like and perhaps has learned her lesson. This is supposedly what our justice system is supposed to do and in my opinion, it does not matter how long a person spends in prison; it matters that they learn from their

War and its biggest casualty Essay Example for Free

War and its biggest casualty Essay Irene Zabytzko’s â€Å"Home Soil† is a painful reminder of how we often commit the mistake of equating patriotism with going into war, ignorant and often unmindful of the emotional and psychological trauma that war creates not only on those who fight in it but also on the families, friends, lovers, and even acquaintances left behind. Indeed, there is a tendency for people, especially those in power, to measure the effects and the impacts of war based on the number of cities captured and the number of ammunitions spent. It neglects the all-too human side of wars, the limbs and bodies strewn about as a result of grenade blasts, the terror that soldiers feel as they feel their own death foreshadowing them, and the suffering that entire families and communities have to endure with the loss of a loved one. If anything, war teaches us to dissociate ourselves from humanity. As American soldiers’ war experiences in Vietnam shows, it brings out the worst aspects of human beings instead of molding them into the best persons they could have been. It teaches individuals and entire countries to enjoy rage and nightmarish scenes, as body bag upon body bag of dead soldiers return home and the number of widows and orphans pile up. It teaches selfishness as those who lost their loved ones feel only their pain and loss and renders them numb to the pain and loss that those on the enemy’s side must at the same time be feeling. While the images of war shown by the media tend to show the heroism and the courage of soldiers, people must be critical enough to see beyond the superficiality of the images shown and explore instead those that have been cut out because they were considered unfit for viewing. As entire cities and cultures are destroyed by bombs and bullets, the question of where the people of these cities have gone to and their condition should jar us from the complacency with which we watch tanks, bombs, and soldiers ruin not only buildings and infrastructure but also the hopes and dreams of the people who lived and occupied these spaces. Indeed, it is with the numbing of our ability to emphatize with the culture of other people and other civilizations different from our own that is war’s greatest casualty. It is this loss of guilt, of feeling a false sense of triumph as abundant valleys are turned into blackened cemeteries, that we loss our humanity. As both camps of the warring forces come to terms with the rising number of â€Å"collateral damage,† it is the loss of innocent lives that haunt most; it is therefore not surprising for many of those who fought in these wars to come home and suffer from psychological disorders from the trauma of witnessing horrific and inhuman actions or at times committing these themselves. Zabytzko’s story therefore becomes more poignant as more and more conflicts arise from the pursuit of American and other developed nations’ strategic interests in economic development and the fact that a lot have been fought and are continued to be fought after Vietnam. Lest the people forget that war leaves scars not only on the individual but also on our collective memories. No matter when or how it is fought, war will always claim lives and that its biggest casualty will always be none other than our collective conscience.

Should there be limits on new drivers? :: essays research papers

There have been many debates on whether or not there’s should be limits oppose to new drivers. New drivers tend to get a little out of hand when first driving. I believe that there should be limits on new drivers. Although this is my point of view, others have an opposite view. One reason is that many teens depend on driving these days. This is the time they begin to depend on their parents for rides, which can become an inconvenience to them. Also if there was a limit then teens would be limited to where and when they can go out, or with whom they go out with. In fact, no one is the perfect driver when they start out. With limitations a teen will gain more experience along with responsibility while behind the wheel. A new driver will be more careful with limitations against the license then a person without limitation. The reason why is because the teen will have something to work towards to get more privileges. Not all things are always handed to anyone. You have to earn it by proving that you can handle more responsibilities, like driving. New drivers at the age of sixteen tend to take driving for granted rather then as a privilege. With limitations on young new drivers it will help them have a clear mind while driving. A sixteen year old with other peers in the car, music pumped up, and so forth tend to get distracted easily. With such distraction it may cause the new sixteen-year-old driver to have a better judgment while driving. In conclusion, the controversial for limitations on new young drivers are very high these days. New young drivers want the same privilege as an older driver. It is common for young drivers to make mistakes as well as

Job Fair Paper

Angela French Job Fair 04/14/2010 Miryan Nogueira BUS/210 The three main focuses of the job fair brochure that I am concentrating on for our company are: The structure of the company, the business model and the culture. I have divided it into three main points. First, a brief history of who we are and when we began and the growth that we have experienced as company. When an employee can see the history of the company and the success that has been accomplished the fear factor diminishes. I think it is important to show the prospective employee that we care about them and their needs as a person. We recognize that we all have certain needs that need to be met. Second, and possibly the most important, what the benefits to the staff are. In Maslows needs hierarchy theory he talks about what truly motivates someone in their job. At the bottom of the pyramid is the physiological need. The basic need for things such as food and water. Once these needs are met you can start thinking about other needs. Next comes the security need. That is where the benefits come into play. I think in today’s job market, benefits play a huge role. You have to show your employees how much you care for them and their families. If you can satisfy the two bottom needs of Maslows needs hierarchy theory the other three needs that he talks about will be easier met. Once an employee starts to satisfy those needs like the next one of esteem needs the last need of self actualization is easily obtained and you have a wonderful employee. Third, company culture. In having other employees make statements in the brochure helps. In Maslow pyramid, the third need is the belongingness need. By hearing from other employees the prospective employee can get a feel of the culture and family like atmosphere of our company. I think the feeling of belonging to something bigger than you is a big motivation. If you make an employee feel like they are part of the reason for your success you will get a much better response and a better work ethic from them. Hearing this first hand from current employees help them visualize working for your company. Therefore, a good job fair brochure will highlight all the important parts of your company. The most important aspects of the business. The first being the structure of the company. Second, the business model and third, the culture of the company. If all of these aspects are highlighted in the brochure you will be able to entice many applicants for your business.

“Bartleby the Scrivener” by Herman Melville

This short story entitled â€Å"Bartleby the Scrivener† by Herman Melville gave as an idea about the several interesting characters with many poles apart personalities. But the one that was caught our attention was Bartleby. This man was a scrivener, which, in simple words, was a human description of a modern day copy machine. He did his job exceptionally well; he never stopped working, and got things done rapidly and proficiently. But, Bartleby was a man of one phrase: â€Å"I would not prefer to†. He said this as a reply to everything that was requested of him other than to copy documents.Well in fact, he absolutely refused what his boss asked him to do. This confused the reader about Bartleby. But, Melville, never seemed to present an answer to this mystery. Another thing that caught my attention was that he never said â€Å"I will not. †, but â€Å"I prefer not. † This implied us that the individual he was talking to has a choice as to what Bartleby wo uld or wouldn’t do, but in such a way, it was explained that he puzzled the narrator’s feelings, and for a long period of time, it caused him to accept the statement as a â€Å"no†.I concluded this as one of the weaknesses of the narrator as a business owner, but at the same time made me thought what was Bartleby’s reason for responding in such a way. I also found out very interesting about him was his living habits. He decided to stay at the office which he didn’t even bother to ask the permission of his boss (the narrator). He washed, slept, and worked in that place also. He refused (or stated that he would â€Å"prefer not†) to adjust his living arrangements.The narrator transferred his business because Bartleby didn’t want to vacate the place after the new occupant arrived. The narrator understood him but in the end Bartleby was put into prison because of him also. To cut the story short, Bartleby died at the prison. The narrator had an investigation and discovered that his last job caused him some mental affliction and psychological disturbance. In my own point of view, I think if the narrator learned about the real situation of Bartleby as early as possible, he would treat him with compassion and understanding.The reason of Bartleby by telling â€Å"I prefer not to,† â€Å"I prefer not to,† was to isolate his self among the rest and his lack of interest for involvement. The narrator explained in the passage below how he treated Bartleby, â€Å"I placed his desk close up to a small side window in that part of the room, a window which originally had afforded a lateral view of certain grimy backyards, and bricks, but which, owning to in subsequent erections, commanded at present, no view at all, though it gave some light.Within three feet of the panes was a wall, and the light came down from far above between two lofty buildings, as from a very small opening in a dome. Still further to satisfac tory arrangement, I procured a green folding screen, which might entirely isolate Bartleby from my sight, though, not remove him from my voice. † The narrator, himself, had separated and secluded Bartleby from the real world. In my opinion, what the narrator did wasn’t able to help Bartleby overcome his trauma from his last work.It only added to the emotional problems that he hid from the start. He used to tell the word â€Å"I prefer not to† because he thought that he couldn’t do anything aside from his work and he didn’t even bother to mingle with other people because he considered himself unacceptable to whatever or whoever. For me, Bartleby didn’t want to isolate himself from other, in such a way that they couldn’t understand him, but the truth was the people that surrounded him, did the isolation.Because of that, he developed negative impressions toward himself and others. As I analyzed this short story, I came up with the judgmen t that isolation was risky. It can drive an individual to insanity, make him speechless, or even kill his own self. The lesson was not to allow your own self to be overcomed by prejudices and discrimination, and let yourself be isolated. â€Å"Bartleby the Scrivener† by Herman Melville This short story entitled â€Å"Bartleby the Scrivener† by Herman Melville gave as an idea about the several interesting characters with many poles apart personalities. But the one that was caught our attention was Bartleby. This man was a scrivener, which, in simple words, was a human description of a modern day copy machine. He did his job exceptionally well; he never stopped working, and got things done rapidly and proficiently. But, Bartleby was a man of one phrase: â€Å"I would not prefer to†. He said this as a reply to everything that was requested of him other than to copy documents.Well in fact, he absolutely refused what his boss asked him to do. This confused the reader about Bartleby. But, Melville, never seemed to present an answer to this mystery. Another thing that caught my attention was that he never said â€Å"I will not. †, but â€Å"I prefer not. † This implied us that the individual he was talking to has a choice as to what Bartleby wo uld or wouldn’t do, but in such a way, it was explained that he puzzled the narrator’s feelings, and for a long period of time, it caused him to accept the statement as a â€Å"no†.I concluded this as one of the weaknesses of the narrator as a business owner, but at the same time made me thought what was Bartleby’s reason for responding in such a way. I also found out very interesting about him was his living habits. He decided to stay at the office which he didn’t even bother to ask the permission of his boss (the narrator). He washed, slept, and worked in that place also. He refused (or stated that he would â€Å"prefer not†) to adjust his living arrangements.The narrator transferred his business because Bartleby didn’t want to vacate the place after the new occupant arrived. The narrator understood him but in the end Bartleby was put into prison because of him also. To cut the story short, Bartleby died at the prison. The narrator had an investigation and discovered that his last job caused him some mental affliction and psychological disturbance. In my own point of view, I think if the narrator learned about the real situation of Bartleby as early as possible, he would treat him with compassion and understanding.The reason of Bartleby by telling â€Å"I prefer not to,† â€Å"I prefer not to,† was to isolate his self among the rest and his lack of interest for involvement. The narrator explained in the passage below how he treated Bartleby, â€Å"I placed his desk close up to a small side window in that part of the room, a window which originally had afforded a lateral view of certain grimy backyards, and bricks, but which, owning to in subsequent erections, commanded at present, no view at all, though it gave some light.Within three feet of the panes was a wall, and the light came down from far above between two lofty buildings, as from a very small opening in a dome. Still further to satisfac tory arrangement, I procured a green folding screen, which might entirely isolate Bartleby from my sight, though, not remove him from my voice. † The narrator, himself, had separated and secluded Bartleby from the real world. In my opinion, what the narrator did wasn’t able to help Bartleby overcome his trauma from his last work.It only added to the emotional problems that he hid from the start. He used to tell the word â€Å"I prefer not to† because he thought that he couldn’t do anything aside from his work and he didn’t even bother to mingle with other people because he considered himself unacceptable to whatever or whoever. For me, Bartleby didn’t want to isolate himself from other, in such a way that they couldn’t understand him, but the truth was the people that surrounded him, did the isolation.Because of that, he developed negative impressions toward himself and others. As I analyzed this short story, I came up with the judgmen t that isolation was risky. It can drive an individual to insanity, make him speechless, or even kill his own self. The lesson was not to allow your own self to be overcomed by prejudices and discrimination, and let yourself be isolated.

Realistic time frame Essay Example

Realistic time frame Essay Example Realistic time frame Essay Realistic time frame Essay Part of customer services involves asking the customer what it is that they want and listening to feedback from customers. If we take more time to listen to the customers problems, such as problems with the kind of product we are supplying, through improved customer service then we can ensure that we are selling goods that are wanted by the customers. This would help us to identify which product lines we should drop. This would only work if communication internally is done properly. Aim 2)  By improving customer services even further at John Lewis more people will shop in the department store buying more goods. This would help to strengthen the relationship that John Lewis has with manufactures. This helps to create better deals for John Lewis and in turn the customer in regards to prices as well as the efficiency of non John Lewis stock lines being delivered to the customer in a realistic time frame. Aim 3)  Further improvement to the quality of training that partners undertake in the partnership, will help improve the rapport that partners build up with the customers. This improvement in the customer services will help over a number of different areas which all contribute to being able to offer an extremely high level of service to the customers which would stand up well to competition elsewhere in the market.  Aim 4)  The Branch already meets this aim however areas for improvement could come from developing this aim to include the installation of certain goods, especially the fitting of goods from the large electrical department. The question Do you fit the appliance is an extremely frequently asked question in the department and all the selling partners can do is recommend external fitters. There are two main types of customers that feature in any organisation. These are External customers who are customers from outside the organisation in our case John Lewis who come into the store require our products and services. It is these people that spend the money and help to make John Lewis successful. There are then the internal customers in John Lewiss case the partners who may require information or the services of other people within John Lewis to help the smooth running of the store. Here is a list and description of the different customers that are important in the Large Electrical Department at John Lewis Watford.  External Customers  Students  The department often has to help young students who are about to leave home and go off to university. They therefore are looking to kit out a flat etc with the essentials. This group of customers are usually looking to spend as little money as possible on the machines. They are largely just interested in knowing that it has the basic functions. Young Single Females  These customers are usually buying to a budget and as they are buying for just one person and are therefore after basic reliable appliances. They also usually go for small appliances such as under counter refrigeration.  Young Single Males  These men often have money to spend and will go for reliable brands sometimes with a high specification and sometimes with a low specification. Young Newly Weds  This group of people are likely to be starting up a new home and are after new large electrical goods. The money being spent can vary a fair bit from very cheap to very expensive. They will be after a lot of information about the different makes and products that are on the market.  Landlords  The department deals with many landlords who are after the really cheap as they are often kitting out more than one residence. They also want something that will last for a last for a decent amount of time. Middle aged single people  Both male and female customers want appliances that are reliable but without a high specification as it is an appliance just for them.  Middle aged married customers  These customers are the ones that are replacing existing appliances because the old one has stopped working. They are very knowledgeable about the way that appliances work and know exactly what they want.  These customers often are buying to a budget and are after real value for money. They sometimes need a lot explaining to them as many are buying again after having had a machine for a number of years and need to know about technological changes. They wont however want an appliance that is complicated to use. They may also be living by themselves or as a couple so also wont need so many features.

Sentirse Conjugation in Spanish, Translation, and Examples

Sentirse Conjugation in Spanish, Translation, and Examples The verb sentirse is a reflexive verb that means to feel. It is used to talk about how someone feels psychologically or physically. For example, Me siento feliz (I feel happy) or Nos sentimos cansados (We feel tired). This verb can also be used as a non-reflexive verb, sentir, in which case it can have several different meanings. It can mean to feel or sense something, and sometimes it can even mean to taste or hear something. For example, Siento el viento en mi cara (I feel the wind on my face) or Siento sabor a chocolate en la bebida (I taste chocolate flavor in the beverage). Sentir can also mean to be sorry, as in the common expression lo siento (Im sorry) or Siento que hayamos llegado tarde (Im sorry that we arrived late). Sentirse Conjugation Since sentirse is most often used in its reflexive form, this article includes sentirse conjugations including the reflexive pronouns in the indicative mood (present, past, conditional, and future), the subjunctive mood (present and past), the imperative mood, and other verb forms. Notice that sentirse is a stem-changing verb. This means that in some conjugations, when the vowel of the stem is in a stressed syllable, the e changes to ie and sometimes i. For example, the present tense first person singular conjugation is me siento, and the preterite third person conjugation singular conjugation is se sintià ³. When conjugating sentirse, make sure to avoid confusion with the verb sentarse (to sit down), which has a very similar conjugation. Present Indicative When conjugating a reflexive verb, you must always include the reflexive pronoun before each conjugated verb. In the present tense, the stem change e to ie occurs in all the conjugations except nosotros and vosotros. Yo me siento Yo me siento feliz con mi familia. I feel happy with my family. Tà º te sientes Tà º te sientes cansada al final del dà ­a. You feel tired at the end of the day. Usted/à ©l/ella se siente Ella se siente triste por la mala noticia. She feels sad because of the bad news. Nosotros nos sentimos Nosotros nos sentimos emocionados por el triunfo del equipo. We feel excited about the team's victory. Vosotros os sentà ­s Vosotros os sentà ­s enfermos despuà ©s de comer mucho. You feel sick after eating too much. Ustedes/ellos/ellas se sienten Ellos se sienten relajados en la playa. They feel relaxed at the beach. Preterite Indicative You can use the preterite tense to describe completed actions in the past. In the preterite, there is a stem change e to i only for the third person singular and plural conjugations. Yo me sentà ­ Yo me sentà ­ feliz con mi familia. I felt happy with my family. Tà º te sentiste Tà º te sentiste cansada al final del dà ­a. You felt tired at the end of the day. Usted/à ©l/ella se sintià ³ Ella se sintià ³ triste por la mala noticia. She felt sad because of the bad news. Nosotros nos sentimos Nosotros nos sentimos emocionados por el triunfo del equipo. We felt excited about the team's victory. Vosotros os sentisteis Vosotros os sentisteis enfermos despuà ©s de comer mucho. You felt sick after eating too much. Ustedes/ellos/ellas se sintieron Ellos se sintieron relajados en la playa. They felt relaxed at the beach. Imperfect Indicative You can use the imperfect tense to describe actions in the past that were ongoing or repeated. It can be translated as was feeling or used to feel. There are no stem changes in the imperfect. Yo me sentà ­a Yo me sentà ­a feliz con mi familia. I used to feel happy with my family. Tà º te sentà ­as Tà º te sentà ­as cansada al final del dà ­a. You used to feel tired at the end of the day. Usted/à ©l/ella se sentà ­a Ella se sentà ­a triste por la mala noticia. She used to feel sad because of the bad news. Nosotros nos sentà ­amos Nosotros nos sentà ­amos emocionados por el triunfo del equipo. We used to feel excited about the team's victory. Vosotros os sentà ­ais Vosotros os sentà ­ais enfermos despuà ©s de comer mucho. You used to feel sick after eating too much. Ustedes/ellos/ellas se sentà ­an Ellos se sentà ­an relajados en la playa. They used to feel relaxed at the beach. Future Indicative The future tense is conjugated with the infinitive form and the future tense endings (à ©, s, , emos, à ©is, n). There are no stem changes in the future tense, since the base for this conjugation is the complete infinitive, sentir. Yo me sentirà © Yo me sentirà © feliz con mi familia. I will feel happy with my family. Tà º te sentirs Tà º te sentirs cansada al final del dà ­a. You will feel tired at the end of the day. Usted/à ©l/ella se sentir Ella se sentirtriste por la mala noticia. She will feel sad because of the bad news. Nosotros nos sentiremos Nosotros nos sentiremos emocionados por el triunfo del equipo. We will feel excited about the team's victory. Vosotros os sentirà ©is Vosotros os sentirà ©is enfermos despuà ©s de comer mucho. You will feel sick after eating too much. Ustedes/ellos/ellas se sentirn Ellos se sentirn relajados en la playa. They will feel relaxed at the beach. Periphrastic  Future Indicative   The periphrastic future tense consists of three components, the verb ir (to go), the preposition a, and the infinitive sentir. The reflexive pronoun should be placed before the conjugated verb ir (to go). Yo me voy a sentir Yo me voy a sentir feliz con mi familia. I am going to feel happy with my family. Tà º te vas a sentir Tà º te vasa sentir cansada al final del dà ­a. You aregoing to feel tired at the end of the day. Usted/à ©l/ella se va a sentir Ella se vaa sentir triste por la mala noticia. She isgoing to feel sad because of the bad news. Nosotros nos vamos a sentir Nosotros nos vamosa sentir emocionados por el triunfo del equipo. We aregoing to feel excited about the team's victory. Vosotros os vais a sentir Vosotros os vaisa sentir enfermos despuà ©s de comer mucho. You aregoing to feel sick after eating too much. Ustedes/ellos/ellas se van a sentir Ellos se vana sentir relajados en la playa. They aregoing to feel relaxed at the beach. Present Progressive/Gerund Form The gerund or present participle can be used as an adverb or to form progressive tenses like the present progressive. For reflexive verbs in progressive tenses there are two options for placing the reflexive pronoun: before the conjugated auxiliary verb estar, or attached to the end of the present participle. Notice that the gerund for sentir has the stem change e to i. Present Progressive ofSentirse se est sintiendo / est sintià ©ndose Ella se est sintiendo triste por la mala noticia. She is feeling sad because of the bad news. Past Participle The past participle can be used in perfect tenses like the present perfect. Note that the reflexive pronoun has to go before the conjugated auxiliary verb haber. Present Perfect of Sentirse se ha sentido Ella se ha sentido triste por la mala noticia. She has felt sad because of the bad news. Conditional Indicative The conditional tense is usually translated as would verb. Yo me sentirà ­a Yo me sentirà ­a feliz con mi familia si nos llevramos bien. I would feel happy with my family if we got along. Tà º te sentirà ­as Tà º te sentirà ­as cansada al final del dà ­a si hicieras ejercicio. You would feel tired at the end of the day if you worked out. Usted/à ©l/ella se sentirà ­a Ella se sentirà ­atriste por la mala noticia, pero no tiene sentimientos. She would feel sad because of the bad news, but she has no feelings. Nosotros nos sentirà ­amos Nosotros nos sentirà ­amos emocionados por el triunfo del equipo si ganramos. We would feel excited about the team's victory if we won. Vosotros os sentirà ­ais Vosotros os sentirà ­ais enfermos despuà ©s de comer mucho, pero comisteis comida liviana. You would feel sick after eating too much, but you ate light food. Ustedes/ellos/ellas se sentirà ­an Ellos se sentirà ­an relajados en la playa si pudieran descansar. They would feel relaxed at the beach if they could rest. Present Subjunctive Notice that in the present subjunctive all the conjugations have a stem change. However, the nosotros and vosotros conjugations only change from e to i, while the rest change from e to ie. Que yo me sienta Mi padre espera que yo me sienta feliz con mi familia. My father hopes that I feel happy with my family. Que tà º te sientas El jefe espera que que tà º no te sientas cansada al final del dà ­a. The boss hopes that you do not feel tired at the end of the day. Que usted/à ©l/ella sesienta Eric espera que ella no se sienta triste por la mala noticia. Eric hopes that she doesn't feel sad because of the bad news. Que nosotros nos sintamos El entrenador sugiere que nosotros nos sintamos emocionados por el triunfo del equipo. The coach suggests that we feel excited about the team's victory. Que vosotros os sintis Laura espera que vosotros no os sintis enfermos despuà ©s de comer mucho. Laura hopes that you don't feel sick after eating too much. Que ustedes/ellos/ellas sesientan David recomienda que ellas se sientan relajadas en la playa. David recommends that they feel relaxed at the beach. Imperfect Subjunctive You can conjugate the imperfect subjunctive in two different ways; both forms require the stem change e to i. Option 1 Que yo me sintiera Mi padre esperaba que yo me sintiera feliz con mi familia. My father hoped that I would feel happy with my family. Que tà º te sintieras El jefe esperaba que tà º no te sintieras cansada al final del dà ­a. The boss hoped that you did not feel tired at the end of the day. Que usted/à ©l/ella sesintiera Eric esperaba que ella no se sintiera triste por la mala noticia. Eric hoped that she didn't feel sad because of the bad news. Que nosotros nos sintià ©ramos El entrenador sugerà ­a que nosotros nos sintià ©ramos emocionados por el triunfo del equipo. The coach suggested that we feel excited about the team's victory. Que vosotros os sintierais Laura esperaba que vosotros no os sintierais enfermos despuà ©s de comer mucho. Laura hoped that you didn't feel sick after eating too much. Que ustedes/ellos/ellas sesintieran David recomendaba que ellas se sintieran relajadas en la playa. David recommended that they feel relaxed at the beach. Option 2ï » ¿ Que yo me sintiese Mi padre esperaba que yo me sintiese feliz con mi familia. My father hoped that I would feel happy with my family. Que tà º te sintieses El jefe esperaba que que tà º no te sintieses cansada al final del dà ­a. The boss hoped that you did not feel tired at the end of the day. Que usted/à ©l/ella sesintiese Eric esperaba que ella no se sintiese triste por la mala noticia. Eric hoped that she didn't feel sad because of the bad news. Que nosotros nos sintià ©semos El entrenador sugerà ­a que nosotros nos sintià ©semos emocionados por el triunfo del equipo. The coach suggested that we feel excited about the team's victory. Que vosotros os sintieseis Laura esperaba que vosotros no os sintieseis enfermos despuà ©s de comer mucho. Laura hoped that you didn't feel sick after eating too much. Que ustedes/ellos/ellas sesintiesen David recomendaba que ellas se sintiesen relajadas en la playa. David recommended that they feel relaxed at the beach. Sentirse Imperative To give direct orders or commands you can use the imperative mood. For reflexive verbs you must be careful where the pronoun is placed: in positive commands, it goes after the verb, while in negative commands, it goes before the verb. Positive Commands Tà º sià ©ntete  ¡Sià ©ntete cansado al final del dà ­a! Feel tired at the end of the day! Usted sià ©ntase  ¡Sià ©ntase triste por la mala noticia! Feel sad because of the bad news! Nosotros sintmonos  ¡Sintmonos emocionados por el triunfo del equipo! Let's feel excited about the team's victory! Vosotros sentidos  ¡Sentidos enfermos despuà ©s de comer mucho! Feel sick after eating too much! Ustedes sià ©ntanse  ¡Sià ©ntanse relajados en la playa! Feel relaxed at the beach! Negative Commands Tà º no te sientas  ¡No te sientas cansado al final del dà ­a! Don't feel tired at the end of the day! Usted no se sienta  ¡No se sienta triste por la mala noticia! Don't feel sad because of the bad news! Nosotros no nos sintamos  ¡No nos sintamos emocionados por el triunfo del equipo! Let's not feel excited about the team's victory! Vosotros no os sintis  ¡No os sintis enfermos despuà ©s de comer mucho! Don't feel sick after eating too much! Ustedes no se sientan  ¡No se sientan relajados en la playa! Don't feel relaxed at the beach!

In what ways does cinema verite differ from documentary film and what Essay

In what ways does cinema verite differ from documentary film and what methods do film makers create realism in documentaries - Essay Example Documentary can broadly be described as cinematic expression that reveals ‘fullness and completion, knowledge and truth’ (Nichols, 1994:1). They focus on actual evidence of the events, using real people rather than actors of fictional films who portray other characters. As such, they have minimal editing, reflecting the unvarnished truth. Cinema verite, on the other hand, is a French expression that means ‘truthful cinema’ that records events as they are occurring, often prodding real people to reveal new information in order to showcase new dimension of issue or events (Black, 2002). Hence, it can be defined as documentaries with wide scope of capturing truth. The editing of film makes it more dramatic and, therefore, has greater impact than normal documentary films that are stark in their thematic reality. Documentary films are also accompanied by narratives that highlight events and often inform the public of its relevance by relating it to the history of events. The viewer is, therefore, updated with information about the events and can draw conclusion of truth as he/he sees the documentary. Cinema verite has no narrator and, therefore, the viewer has the freedom to interpret the film as he/she sees. The spontaneity of real characters makes it interesting because they are designed to reveal new aspects of their personality or issues which are often not intended for public. Nanook of the North, made in 1922, is a prime example of cinema verite which documents ethnographic study of Inuits. It has used photographic technics vis-a-vis fade out transition and editing to streamline and emphasize the issue (Renoy, 1993). This is very interesting and pertinent fact of cinema Verite that distinguishes it from normal documentary films. Another very important difference is that textual representation of live events in documentary films are seen as truthful expression of reality. There is little ambiguity because footage of events is not edite d and voiceover is just to inform the audience about the issue which they see in the films. Cinema verite is proactive in its depiction of truth because while it captures the events as they occur, it actively provokes subjects in the event to provide new stance to the event. Mamber (1976) asserts that it is not just mutant offspring of documentary technique but tends to highlight the stance of the film maker. It tries to reveal new aspects of events rather than focusing on only one angle of the truth. Very often, the film maker uses editing techniques to showcase truth which could dramatize the events. Thus, it tends to expose paradoxical facets of the true events and makes them more intriguing and interesting. Facilitated by the technology advancements, the world of cinematic documentary has unfolded unprecedented way of unlocking truth and bringing them directly to the public. In the contemporary times, making documentary films has become very challenging because of the diversity of subjects and myriad formats of media tools can be easily exploited to divulge truth. Cinema verite of France, Direct Cinema of America and observatory films of the UK are all varying formats of documentary films that are based on true events. Popularly known as ‘voice’, the reconstructions and structuring tools used in documentary become the vital factor that shift the focus to spotlight and produce